This book gives a glance of on-line private label brands in India. It could be useful to understand consumers’ behavior towards these brands. Also this book could help to learn Structural Equation Modeling techniques which is very popular among researchers.
Ruchita Pangriya is currently working as an assistant professor in at LSM Post Graduate Degree College, Pithoragarh. She is UGC-NET qualified in Management. She did M.Phil. from Christ University Bangalore and pursuing her PhD from Mysore University, Karnataka, India. Her research work is published in various national and international journals of repute. Her areas of academic and research interests include digital marketing, retail, service marketing and consumer behavior.
Shobha Pandey serves as an Assistant Professor at LSM Post Graduate Degree College, Pithoragarh. She is UGC-NET-JRF qualified in Management and Ph.D. (Management) from G.B. Pant University of Agriculture & Technology, Pantnagar, India. She has published and presented numerous articles in reputed journals and conferences or seminars. Her general area of interest lies in Marketing Management, Social Media Engagement and Information Systems.
Author Name: Ruchita Pangriya, Shobha Pandey
Publisher: Shineeks Publishers
Published On: July 2021
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