Undergraduate Research in Mass Media UgRIMM 2021

Researching and obtaining new information is a very crucial part of a wandering mind. Neil Armstrong very aptly said, “Researching is the process to create new knowledge.” It helps an individual in broadening their intellect base which in turn makes them a well-adjusted and informed member of society. This compilation titled ‘UgRIMM-2021’ is an effort by the department of Mass Media under the guidance of our dear Principal Dr.HemlataBagla to instill research value at an undergraduate level.
It is a one-of-a-kind Research initiative that took place with the help of multiple online training sessions by in-house as well as external faculty. One hundred and thirty research papers were penned down independently by our second-year undergraduate students of the BAMMC course. Our main objective with UgRIMM was to instill a sense of curiosity and comfort surrounding the word ‘research’ instead of the telltale uncertainty students feel when the word is brought up. Our approach towards research coupled with frequent interactive sessions with experts in the field of research aimed to make our students better at the prospects of researching and writing research papers.

The Chief Editor, Dr. Manjula Srinivas is an Associate Professor and Head of the Department of Mass Media at Kishinchand Chellaram College. Mumbai. She has more than two decades of extensive experience of teaching undergraduate and postgraduate students.
She holds a Ph.D. in Media Economics from the Dept. of Communication and Journalism, University of Mumbai. She holds an M. Phil Degree in English Literature from Maharaja Sayaji Rao University, Vadodara.
Meticulous and a seasoned academician are the words that truly describe Dr. Srinivas. She is a visionary whose unstinted efforts have not only added value to media courses but also have taken the department to new heights. The department has recently been ranked among Top 10 by The India Today and The Week magazines.
Dr. Srinivas has been actively involved with the development of the media programmed of the University of Mumbai. She was the Chairperson for the Board of Studies for Bachelor of Mass Media from 2006-2009.
Dr. Srinivas has garnered many accolades, which include Best Professor Award in Media & Advertising category at the Academic Excellence Awards 2019 organized by the Academy of Management Professionals (AMP). She has also been recognized among 100 Most Dedicated Professors at the World Education Congress 2019.
On an international platform. Dr. Srinivas had the honor of presenting India as the Keynote Speaker at GeM 2018 Conference organized by the CCD Research Group of Jonkoping University, Sweden and at EDEN (European Distance and E-Learning Network) Sweden.